The Ultimate List of Content Ideas for Your Funeral Home’s Marketing
December 1, 2022
Does your funeral home want to create marketing content but don’t know what topics to write about? No worries, we’ve got you covered with this ultimate list of content ideas for your funeral home’s marketing!
From social media and blog posts to downloadable resources and newsletters, these topics will help you engage with your families and find new ones. Let’s get started!
Engage with your families on social media with these post ideas
Social media can have many purposes for your funeral home’s marketing, whether you want to engage with families after the funeral, educate them about the funeral planning process, promote your products and upcoming events, or just share some feel-good content. Whatever your goal is, the opportunities are truly endless.
Below are a few of our top social media post ideas:
- Share healthy ways your families can cope with their grief.
- Create a recurring series for sharing a funeral planning tip.
- Explain the difference between options like burial or cremation.
- Promote your funeral home’s upcoming events.
- Let your families get to know the people behind your funeral home with employee features.
Create educational downloadable resources with these content ideas
A downloadable resource can be a lot of things, so it creates several learning opportunities for your families. From longer pieces like how-to guides to more visual content like infographics, you can find creative ways to educate your families about many topics.
Below are a few of our top downloadable resource ideas:
- Create a guide that explains the step-by-step process of preplanning your funeral.
- Make a checklist of what to do after a loved one passes away.
- Design an infographic about ways to remember a loved one.
- Help families find the right end-of-life option for them with a flow chart.
- Share a resource list filled with grief articles, local grief counselors’ contact information, and other useful information.
Write blog posts that grab your families’ attention with these content ideas
A blog is a great resource for your families, which also brings more visitors to your funeral home’s website. By regularly publishing blog posts, you can provide your families with quick and easy-to-read resources to make funeral planning as easy as possible.
Below are a few of our top blog post ideas:
- Compile your favorite funeral quotes, songs, and readings.
- Share your own experience with the death of a loved one and offer your advice on how to cope.
- Explain the benefits of choosing an environmentally friendly burial option.
- Tell your families why it’s important to plan ahead and relieve their loved ones of the burden.
- Give them some ideas for how to remember your pet.
Send newsletters to your families about important topics like these
Newsletters are a convenient way to deliver educational content directly to your families’ inboxes. They’ve signed up to receive this content, so you know that they’re interested in learning more.
Below are a few of our top newsletter ideas:
- Share ways to grieve the loss of a loved one.
- Give ideas for how to remember a loved one.
- Explain some tips for preplanning your funeral.
- Suggest how to support someone who is grieving a loss.
- Tell families advice on what to say at a funeral.
Don’t make creating marketing content harder than it needs to be! You can use any of the content ideas above for multiple content pieces. If you’re writing a blog post about preplanning, you can create a condensed version for an infographic, a social media post, or content for your newsletter. And vice versa. You also can share your marketing content across multiple channels to get more coverage.
Also, you can reach out to our fantastic team at Tribute Marketing Services powered by MKJ Marketing here and learn more strategies to bring your funeral home to the top.
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Tribute Technology is partnering with Homesteaders Life Company, one of the most trusted names in funeral service, to make preneed policy management easier for funeral homes.
Waunakee, Wisconsin – October 22, 2025 Tribute Technology is partnering with Homesteaders Life Company, one of the most trusted names in funeral service, to make it easier for funeral homes to manage preneed policies. The planned integration, coming in 2026, will connect Homesteaders’ policy data directly with Tribute Management Software, allowing funeral directors to see and link matching preneed policies right from a case. Policy information will update automatically each night, so directors always have the most current details without sorting through paperwork or entering data twice. “At Homesteaders, we’re committed to offering financial support, expertise, and partnerships that bring value to funeral professionals and the families we serve together,” said Steve Shaffer, Homesteaders President, CEO and Board Chair. “This planned integration with Tribute Technology helps simplifies the preneed management process, giving funeral providers easier access to the information they need so they can focus more fully on designing meaningful experiences for the families they serve.” For funeral homes, this will mean fewer errors, faster workflows, and peace of mind knowing every available fund is captured and applied correctly. Families will benefit too, with less back-and-forth over documents and a smoother, more professional experience. “Funeral directors carry an enormous responsibility, and every minute spent searching for paperwork is a minute taken away from serving families,” said Courtney Gould Miller, President of Commercial Markets at Tribute Technology. “This upcoming integration with Homesteaders takes something complex and makes it simple. It’s about giving time back to the professionals who give so much of themselves every day.” This is the first of several planned integrations designed to connect Tribute Management Software with multiple preneed partners. Together, these systems will help funeral homes work more efficiently and better support the families they serve. About Homesteaders Life Company For nearly 120 years, Homesteaders Life Company has provided products and services to help people design a better farewell. Rooted in financial stability and a deep commitment to the funeral profession, Homesteaders partners with funeral providers of all sizes to help them grow their businesses through innovative preneed solutions. About Tribute Technology Tribute Technology builds technology that helps funeral professionals focus on what matters most—supporting families. Serving more than 9,000 providers worldwide, Tribute’s connected tools for management, websites, marketing, online planning, and payments simplify daily work and strengthen the relationships that matter most. Learn more at www.tributetech.com . Media Contact: Heather McWilliams Mierzejewski VP of Marketing heather.mierzejewski@tributetech.com 303-717-3774
A simple way to expand your reach and bring more families to your website
WAUNAKEE, Wis. — October 22, 2025 ObituaryShare.com has partnered with Tribute Technology to make it easier for funeral homes to share obituaries online and connect with more people in their communities. Through this new partnership, funeral homes using Tribute Technology websites can now link directly to ObituaryShare. The integration lets staff automatically post obituaries to Facebook and other social channels with no extra steps or technical work required. Each post leads readers back to the funeral home’s website, helping more families find services, send flowers, and show support. “As obituaries continue to move online rather than being printed, it’s important that they still reach the people who care,” said Bob Arrington, President of ObituaryShare. “We built ObituaryShare so families could get the word out in a way that connects. Working with Tribute Technology makes that even easier for funeral homes.” The connection between the two platforms is simple to set up and available now for Tribute Technology customers. Those who activate the feature will also receive special partnership pricing on ObituaryShare services. “Families often turn to Facebook to remember a loved one and share memories and support,” said Courtney Gould Miller, President of Commercial Markets at Tribute Technology. “Our partnership with ObituaryShare makes that process effortless for funeral homes by helping bring those stories to where people are already connecting.” Special Offer for Tribute Technology Customers Tribute Technology partners receive exclusive pricing on ObituaryShare services. To learn more or get started, visit ObituaryShare.com or contact your Tribute Technology account representative. About ObituaryShare ObituaryShare.com helps funeral homes publish and share obituaries on social media, reaching friends, family, and community members in a more personal way. Founded by Bob Arrington, President of Arrington Funeral Directors, and Roy Heatherly, a longtime newspaper executive, ObituaryShare offers a simple, affordable way to share stories and strengthen community connection. About Tribute Technology Tribute Technology is a leading provider of software and services for funeral homes, cemeteries, and crematories, helping professionals serve families through best-in-class websites, management tools, and digital memorialization solutions. The company is headquartered in Waunakee, Wisconsin. Media Contact Heather McWilliams Mierzejewski VP of Marketing, Tribute Technology press@tributetech.com | heather.mierzejewski@tributetech.com | 303-717-3774
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Tribute Technology Releases Landmark Obituary Study: Traffic, Engagement, and Industry Threats New research shows organic obituary traffic surging, aggregators taking sessions and revenue, and Tribute-powered pages winning top Google rankings WAUNAKEE, Wis., Oct. 6, 2025 — Tribute Technology announced the publication of Benchmarking the Modern Obituary: Traffic, Engagement, and Industry Threats , an analysis of more than one billion obituary sessions. The report shows how online obituaries fuel funeral home growth, where traffic originates, and how third-party aggregators divert audiences and purchases away from local firms. “Obituaries are the entry point to the modern funeral home,” said Craig Greenseid, CEO of Tribute Technology. “This study gives owners the data to protect that entry point, so families, condolences, brand awareness, and commerce stay with the firm that served them.” Obituaries are the top driver of funeral home website traffic, attracting more than 3.5 billion visits annually, with obituary pages drawing five times more visits than all other pages. Sixty percent of visitors are women over age 50, most within 25 miles of the funeral home, aligning with the primary pre-need decision-maker demographic. When it comes to obituaries, the study shows speed and substance matter. Obituaries posted within two days of death drive 30 percent more visits and engagements, while those with 500 or more words generate twice as many. The study confirms that 75 percent of obituary visits come from organic search or social sharing and underscores SEO-first design, especially on obituaries. This helps ensure families find their funeral home directly rather than an aggregator sites, which divert traffic and dollars. Funeral homes lose up to 260 sessions per obituary, reducing revenue, guestbook entries, and brand equity. “Funeral homes want confidence that families will find obituaries on their own website, not an aggregator, and that once they land on that obituary, it drives the engagements, such as condolence messages or traffic to the other pages on the funeral home website.” said Andy Bourke, Chief Digital Officer at Tribute Technology. “Our platform is engineered to rank well, and we are always improving it. That keeps the conversation where it belongs and strengthens long-term family relationships.” The study also notes that while AI assistants such as ChatGPT are growing, Google Search dominates with 150 billion monthly visits compared to ChatGPT’s 4 billion. Tribute Technology uses proven SEO structures and schema to ensure obituaries remain visible across both traditional and AI-driven search. Finally, the report details the decline of print obituaries and growth of digital memorialization. Digital postings now account for 65 percent of death notices. Tribute Technology is expanding digital distribution through partnerships like Tribute Spotlights with Chptr, which brings obituaries to local television audiences. Benchmarking the Modern Obituary is available from Tribute Technology. For details and product updates, visit the Tribute Technology News page. About Tribute Technology Tribute Technology is a leading provider of software and services for funeral homes, cemeteries, and crematories, helping professionals serve families through best-in-class websites, management tools, and digital memorialization solutions. The company is headquartered in Waunakee, Wisconsin. Media Contact Heather McWilliams Mierzejewski VP of Marketing, Tribute Technology press@tributetech.com | heather.mierzejewski@tributetech.com | 303-717-3774
What really makes families click , share, and come back again
