In the News

FOR IMMEDIATE RELEASE Nov. 7, 2024

LINCOLNSHIRE, IL — November 4, 2024 — Thanks in part to a generous donation match challenge issued by Tribute Technology, the Selected Educational Trust raised more than $40,000 in donations from Selected member firms, individuals, and supporting organizations between August 16 and September 30, 2024. Combined with Tribute Technology’s pledge to match donations dollar for dollar up to $10,000, these gifts brought the donation total to more than $50,000! “We couldn’t be more thrilled with the incredible response to the Gift Match Challenge,” said Courtney Gould Miller, President of Commercial Markets at Tribute Technology. At Tribute Technology, we deeply support this profession’s future, and it’s truly inspiring to see so many people stand alongside us to make a difference. Each donation represents a shared commitment to this cause, and we are genuinely grateful to everyone who joined us in making an impact. Thank you for being part of something so meaningful!” “We are incredibly grateful to Tribute Technology for their generous support,” said Stefanie Favia, Executive Director of the Selected Educational Trust. “This matching challenge not only amplifies the impact of our donors but also reinforces our mission to ensure that independent funeral service professionals have access to vital resources. Together, we are helping to shape the future of our profession.” With these funds, the Selected Educational Trust will continue its important work of empowering funeral service professionals to thrive in their careers and better serve their communities. This includes connecting independent funeral homes with the next generation of the profession and providing scholarships and progressive skill development training for funeral service professionals at all stages of their career. For more information about the Selected Educational Trust, visit www.selectedtrust.org or contact Stefanie Favia at stefanie@selectedtrust.org . ### About the Selected Educational Trust The mission of the Selected Educational Trust ( www.selectedtrust.org ) is to provide the best educational opportunities for the advancement and support of all who work within the independent funeral service profession. To fulfill this mission, the Trust provides programs which offer scholarships to mortuary science students and funeral service professionals, online education through its Institute for Exceptional Funeral Service powered by National Guardian Life Insurance Company (www.funeral-institute.org ) and networking and employment opportunities through its Workforce Development Centers. About Tribute Technology Trib  ute Technology’s mission is to bring the best technology to all funeral homes, to help communities around the world celebrate life, and to pay tribute to loved ones. Over 9,000 end-of-life providers use Tribute Technology’s software and product offerings, including websites, marketing services, management software, and more. Tribute Technology is focused on helping funeral directors save time on tasks, so they can focus more on connecting with families. Our mission is to give funeral directors everything they need to run their business in one place .

Waunakee, Wisconsin – October 25, 2024 – Tribute Technology, the leader in innovative website and software solutions for the funeral profession, announces a leadership transition as part of its continued commitment to drive growth and deliver cutting-edge services. The company’s CEO, Charlie Cole, has mutually agreed with the Board of Directors to step down from his role. Tribute Technology thanks Charlie for his leadership and the significant contributions he made during his tenure. The company will be led by Tribute Technology’s Board of Directors and an Office of the CEO, composed of key executives, including the newly appointed President of Commercial Markets Courtney Gould Miller and Chief Technology Officer Matt Powell, along with the Chief Operating Officer and the Chief Financial Officer. This experienced leadership team will ensure stability and guide Tribute Technology through its next phase of innovation and growth. “During this transition, our leadership team remains focused on executing our technology roadmap and delivering on our strategic priorities,” said Gould Miller. “We are committed to providing exceptional service and support to our clients while continuing to invest in best-in-class technology that positions funeral homes to become digital brands in their communities.” Gould Miller brings a lifetime of experience in the funeral profession, first leading MKJ Marketing as Chief Strategy Officer and then joining Tribute Technology’s Executive Leadership Team in 2022. As Chief Customer & Marketing Officer at Tribute Technology, she has been instrumental in driving the company’s growth, elevating its brand, and developing customer-focused innovations like the award-winning AI Obituary Writer. Now, as President of Commercial Markets, she will lead strategic initiatives to expand the company’s market presence and deliver more of what funeral professionals need to meet the changing demands of consumers. Tribute Technology’s executive team has also announced a significant investment of more than $5 million over the next year to enhance the company’s technology, operations, and customer service. This investment aligns with the company’s mission to deliver thoughtful innovation and support its customers in elevating their businesses. “The customer feedback we received at NFDA, the Selected Independent Funeral Homes Annual Meeting, and our recent MKJ Marketing Summit highlighted the importance of digital transformation in today’s funeral profession,” said Gould Miller. “Our top priority will always be delivering the highest quality service and cutting-edge solutions to our funeral home partners.” Tribute Technology remains dedicated to empowering funeral homes through its innovative solutions and exceptional customer experience, ensuring it remains the operating system of choice for funeral service professionals. For more information, please visit www.tributetech.com . About Tribute Technology Tribute Technology is a leading provider of comprehensive software solutions that help nearly 10,000 funeral homes and deathcare professionals manage their operations, enhance customer experience, and grow their businesses through technology. With a focus on innovation, Tribute Technology empowers its clients to meet the evolving needs of the communities they serve. Tribute Technology was formed by bringing together the best brands in the profession to serve clients, including MKJ Marketing, Frazer Consultants, FrontRunner Professional, Funeral Tech, CFS, Funeral Innovations, and SRS Computing.

LINCOLNSHIRE, IL — October 10, 2024— Selected Independent Funeral Homes Educational Trust is pleased to announce the appointment of two new members to its Board of Trustees. Tiffany Pape Hofer is a first-generation funeral director and owner of Luce, Luze, & Reck Funeral Homes, with four locations in South Dakota. Pape Hofer has been an active supporter of the Trust for more than ten years and was integral in initiating policy changes to the Trust’s Second-Career Scholarship program earlier this year. "I am honored to join the Board of Trustees,” said Pape Hofer. “The Trust's vital work has a profound impact on the future of funeral service, and being a part of this makes me exceptionally proud." Courtney Gould Miller is the Chief Customer Officer at Tribute Technology, focusing on providing high-quality customer experience journeys for funeral directors and families, along with leading the company's sales and marketing teams. Gould Miller is a frequent author and speaker in the deathcare and end-of-life industries. Tribute Technology has shown ongoing support of the Trust, including funding matching gift challenges in 2022 and 2024, helping to raise a combined $72,000. “For me, it's all about giving back to this profession that has given so much to me and countless others,” said Gould Miller. “I'm passionate about helping funeral professionals grow and succeed, and I look forward to working with the Trust to create meaningful learning opportunities that will support our profession for the future.” Trustees serve 3-year terms and work to guide the programming and fundraising efforts of the Trust. “We are honored to welcome Tiffany and Courtney to our Board of Trustees during this pivotal moment for our organization,” said Stefanie Favia, the Trust’s Executive Director. “Their diverse expertise and innovative insights will be invaluable as we advance our mission of promoting lifelong learning in independent funeral service and navigate the challenges ahead.” For more information about the Selected Educational Trust, visit www.selectedtrust.org or contact Stefanie Favia at stefanie@selectedtrust.org .  ### About the Selected Educational Trust The mission of the Selected Educational Trust ( www.selectedtrust.org ) is to provide the best educational opportunities for the advancement and support of all who work within the independent funeral service profession. To fulfill this mission, the Trust provides programs which offer scholarships to mortuary science students and funeral service professionals, online education through its Institute for Exceptional Funeral Service powered by National Guardian Life Insurance Company ( www.funeral-institute.org ) and networking and employment opportunities through its Workforce Development Centers.

LINCOLNSHIRE, IL — August 23, 2024 — Tribute Technology has issued a matching gift challenge to donors to the Selected Educational Trust. Now through September 30, Tribute Technology will match dollar-for-dollar all gifts made to the Trust up to a total of $10,000. "Our donors know that the Trust is making a real impact by funding scholarships, job placement tools, and education that provide a path to greatness for the next generation of the funeral service profession. This matching gift opportunity allows donors to double their gift’s impact,” said Stefanie Favia, Executive Director of the Trust. “We are deeply grateful to Tribute Technology for demonstrating their longstanding faith in the mission of the Trust and making this opportunity possible.” “Giving back to the funeral service community is something that truly matters to us at Tribute Technology. We have a deep understanding of the challenges and dedication required in this profession because we talk with funeral directors every day,” said Courtney Gould Miller, Chief Customer Officer at Tribute Technology. “Supporting the Selected Educational Trust is our way of helping to pave the way for the future leaders of our profession. It’s more than just a donation; it’s an investment in the people who will be caring for families in the years to come.” Donations to the Trust help support a suite of scholarships, workforce development tools and events, and educational courses for the advancement of all who work within the independent funeral service profession. All donations made now through September 30 are eligible for matching, including contributions by mail (Selected Educational Trust, One Overlook Point, Suite 530, Lincolnshire, IL 60069) or online at www.selectedtrust.org/give-now. For more information about the Selected Educational Trust, visit www.selectedtrust.org or contact Stefanie Favia at stefanie@selectedtrust.org . ### About the Selected Educational Trust The mission of the Selected Educational Trust ( www.selectedtrust.org ) is to provide the best educational opportunities for the advancement and support of all who work within the independent funeral service profession. To fulfill this mission, the Trust provides programs which offer scholarships to mortuary science students and funeral service professionals, online education through its Institute for Exceptional Funeral Service powered by National Guardian Life Insurance Company ( www.funeral-institute.org ) and networking and employment opportunities through its Workforce Development Centers . About Tribute Technology Tribute Technology’s mission is to bring the best technology to all funeral homes, to help communities around the world celebrate life, and to pay tribute to loved ones. Over 9,000 end-of-life providers use Tribute Technology’s software and product offerings, including websites, marketing services, management software, and more. Tribute Technology is focused on helping funeral directors save time on tasks, so they can focus more on connecting with families. Our mission is to give funeral directors everything they need to run their business in one place.

FOR IMMEDIATE RELEASE April 25, 2024 Contact For Further Information: Tribute Technology 315 Raemisch Rd., Ste G Waunakee, WI, 53597 press@tributetech.com  **Tribute Technology Partners with C&J Financial to Enhance Insurance Assignment Processing** WAUNAKEE, WI — Tribute Technology, a leading provider of technology solutions for the funeral profession, is pleased to announce a strategic partnership with C&J Financial, the leader in insurance assignment funding™. Effective Thursday, April 25, C&J Financial will become the exclusive insurance assignments partner for Tribute Technology, taking over operations previously managed by the Tribute Insurance Assignments division. This partnership marks a significant step in Tribute Technology's ongoing commitment to providing seamless and efficient services to its clients. By aligning with C&J Financial, Tribute Technology leverages C&J's extensive experience and specialized capabilities in processing insurance assignments. This collaboration ensures that funeral homes and their clients receive fast, reliable funding services from C&J and allows Tribute Technology to focus on building new and innovative technology solutions for the funeral profession. “Tribute Technology is on a mission to create technology that helps funeral professionals run their business and better serve their families. Our partnership with C&J Financial is the perfect pairing between Tribute’s technology with C&J’s financial expertise to meet the evolving needs of our clients,” said Charlie Cole, CEO of Tribute Technology. “C&J’s reputation for fast, accurate, and dependable insurance processing aligns perfectly with our mission to deliver comprehensive, user-friendly solutions.” All insurance claims processing for Tribute Technology clients will be handled by C&J Financial beginning from the specified date in April. However, the process for submitting claims will remain unchanged for Tribute Technology users. Clients will continue to utilize the existing platforms provided by Tribute Technology, ensuring a smooth transition and no disruption in services. “We are excited to partner with Tribute Technology and bring our specialized expertise in insurance assignments to an even broader audience,” stated Jamie Meredith, Executive Vice President of C&J Financial. “This partnership allows us to focus on what we do best, enabling funeral directors to spend more time supporting families during their time of need which provides a better experience for the family.” Members of the media with questions about Tribute Technology or any of the company’s products and services are asked to contact press@tributetech.com . **About Tribute Technology** Tribute Technology provides comprehensive technology solutions for the funeral sector, aimed at enhancing the way funeral professionals manage their services. Tribute Technology’s platforms offer a range of tools from payment processing to memorialization features, designed to streamline operations and improve the client experience. **About C&J Financial** C&J Financial is the leading provider of insurance assignment funding for funeral services, specializing in processing and funding life insurance benefits. With a commitment to quick, efficient service, C&J eliminates the challenges faced by funeral homes when accepting insurance assignments. By doing so, C&J empowers families to honor their loved ones while easing the financial burden during difficult times. **Media Contact:** Jamie Meredith Executive Vice President C&J Financial, LLC 800.785.0003 JamieM@CJF.com **Media Contact:** Tribute Technology Press@tributetech.com **### End of Release**

Tribute Technology and Treasured Memories® Partnering to Elevate Funeral Service WAUNAKEE, WI — Tribute Technology, a leading provider of technology solutions for funeral directors, is proud to announce its partnership with Treasured Memories®, a premier consultancy and benefits provider for independent funeral homes. This collaboration marks a pivotal moment in making advanced technology more accessible and meaningful for funeral directors and the communities they serve across North America. Treasured Memories has been a beacon of support for funeral homes across the U.S. since its inception in 1988. Led and championed by Jimmy Altmeyer Jr., a fourth-generation funeral director, Treasured Memories has grown to epitomize excellence and dedication within the funeral service profession. Jimmy's commitment to exceptional service is mirrored in the legacy of Altmeyer Funeral Homes & Crematory, which has expanded to serve numerous communities across Ohio, Virginia, North Carolina, and Florida since its founding in 1917. The partnership heralds a new era of enhanced support for funeral directors, with Treasured Memories clients gaining access to Tribute Technology’s cutting-edge software and resources. The initiative will begin with introducing Tribute Technology’s Premier Partner, Legacy Touch, to Treasured Memories clients, allowing them to offer beautifully crafted Fingerprint Keepsakes to families seeking to memorialize their loved ones in a uniquely personal way. "Deciding to partner with Tribute Technology was the best choice for us. Tribute Technology stands out as the premier provider of technology solutions in our profession. Their commitment to innovation, combined with a deep understanding of the needs of both funeral directors and the families they serve, aligns perfectly with our values at Treasured Memories,” Altmeyer said. “This partnership is not just about enhancing our service offerings; it's about setting a new standard in the profession.” This partnership ensures that all members of the Treasured Memories network benefit, reinforcing both organizations' commitment to supporting funeral directors in offering compassionate, personalized services to families during their time of need. "Jimmy is an incredible leader within the profession, and we are honored to partner with Treasured Memories. This partnership is poised to deliver the finest technology solutions for funeral directors, and we are excited for what the future holds,” said Tribute Technology Chief Customer Officer Courtney Gould Miller. Members of the media with questions about Tribute Technology or any of the company’s products and services are asked to contact press@tributetech.com . About Tribute Technology: Tribute Technology’s mission is to bring the best technology to all funeral homes, to help communities around the world celebrate life, and to pay tribute to loved ones. Over 9,000 end-of-life providers already use Tribute Technology’s software and product offerings, including websites, marketing services, management software, online planning, personalized memorial keepsakes, payment processing, and other solutions. Tribute Technology is focused on innovating to help funeral directors save time on tasks, so they can focus more on connecting with the families who have lost a loved one. The company’s goal is to give funeral directors everything they need to run their business in one place, making their lives easier. ### Contact For Further Information: Tribute Technology 315 Raemisch Rd., Ste G Waunakee, WI, 53597 press@tributetech.com

WAUNAKEE, WI — The Business Intelligence Group announced today that Tribute Technology was named a winner in its Artificial Intelligence Excellence Awards program . Tribute Technology, a trusted technology provider for over 9,000 end-of-life providers, received the award for its Tribute Obituary Writer in the Artificial Creativity category for a Product or Software. Tribute Obituary Writer is an AI-powered tool that enables funeral directors and families to quickly generate personalized obituaries by inputting details about their loved ones. With intuitive options for tone and style, families can easily tailor the obituary to reflect the essence of their loved one's life — and easily adjust content and length. The software streamlines the process by prompting for key information such as career highlights, achievements, and interests, offering a range of tones from solemn to lighthearted, and providing options for more detailed narratives. “Our team at Tribute Technology focuses on creating software specifically engineered for funeral homes, crematory operators, and cemeteries, and this is another example of how we are constantly improving to help funeral homes serve grieving families even better,” said Tribute Technology CEO Charlie Cole. “It’s a privilege to receive this award that recognizes this important tool, which we believe brings additional comfort to families during the worst time of their lives.” “We are truly honored to recognize Tribute Technology with this prestigious award,” stated Maria Jimenez, Chief Nominations Officer for the Business Intelligence Group. “The unwavering commitment of their team to excellence and their innovative AI applications have catapulted them to this remarkable achievement. Congratulations to the entire organization!” Click here for more information about Tribute Obituary Writer: https://www.tributetech.com/tribute-obituary-writer . Members of the media with questions about Tribute Technology or any of the company’s products are services are asked to contact press@tributetech.com . About Tribute Technology: Tribute Technology’s mission is to bring the best technology to all funeral homes, to help communities around the world celebrate life, and to pay tribute to loved ones. Over 9,000 end-of-life providers already use Tribute Technology’s software and product offerings, including websites, marketing services, management software, online planning, personalized memorial keepsakes, payment processing, and other solutions. Tribute Technology is focused on innovating to help funeral directors save time on tasks, so they can focus more on connecting with the families who have lost a loved one. The company’s goal is to give funeral directors everything they need to run their business in one place, making their lives easier. About Business Intelligence Group: The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs , these programs are judged by business executives having experience and knowledge. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

Funeral Service Foundation Receives $100,000 Technology-Focused Donation from the Tribute Technology Foundation