Tribute Technology

SEO Tips to Improve Your Website

March 20, 2024

Unless you’ve been living under a rock for a few years, you’ve probably heard of Search Engine Optimization (SEO). 

Maybe you’ve blown it off because you don’t think it’s important for a funeral home website.  


The goal of SEO is to make it easier for families to find your funeral home when they search for related terms. 


For funeral homes, SEO is essential. You need to appear in local search results when people in your area search for terms like "funeral home near me.” According to our Google-certified search experts, this is one of the most searched phrases.  


If you do not consider SEO, you may be losing calls! Below are a few tips to help you get started.  


  • Pick the Right Keywords 

When choosing the keywords that you believe to be the most effective, you want to pick (and use) keywords that benefit you. Think about what a family without any knowledge about funeral service might search for and go from there.  


Which phrases and words are they using? For example: “Preneed” is a very “inside baseball” term. Families do not search for this because they have no idea what this word means. Think about what they would ask for instead.  


Even better? Ask some members of your community what they would search for. This will give you a better overall understanding. 


  • Run Advertising Campaigns 

Digital advertising is not just about placing ads on websites anymore. That’s where it started, but the advertising industry is far more complex these days. Many firms now run search advertisements in their local markets to appear at the top of the results.  


Here’s where you need to do your homework... do you know if your competitors are running ads? Your first step is to search for “funerals in [fill in city here]” and see what pops up. If you see your competitor at the top above the actual results, you’ll know your answer. 


  • Create Unique Content 

You are the only person in your market who knows exactly what differentiates your firm from your competitors. But does your website highlight these specific features and offerings? For example, if you have done some wonderfully unique services, why not list those examples of what you offer on one of your services pages? If you have it on your website, there’s a much bigger chance that someone who is searching for this type of service will find it — and then reach out to you for more information. 


SEO is a long-term strategy, meaning you need to start as soon as possible if you want to see results. If you don’t know what you’re doing with SEO (and don’t have time to learn it or dedicate time to it), consider hiring someone who does.  


(Psst... At Tribute Technology, we offer SEO optimization through our Marketing Services program. Click here to learn more.) 



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FOR IMMEDIATE RELEASE Feb. 11, 2025 Contact For Further Information: Tribute Technology 315 Raemisch Rd., Ste G Waunakee, WI, 53597 press@tributetech.com Tribute Technology and Chptr Partner to Launch Tribute Spotlights: A New Way to Honor Loved Ones Through Local TV Stations WAUNAKEE, WI — Tribute Technology, a leader in digital solutions for the funeral profession, has partnered with Chptr, a next-generation storytelling platform, to launch Tribute Spotlights, a first-of-its-kind service that allows families to honor their loved ones through local television broadcasts in over 200 markets. By expanding memorialization beyond traditional formats, this exclusive partnership provides a meaningful and far-reaching way to celebrate life, reinforcing the role of funeral homes as trusted partners in remembrance. "With fewer newspapers available, families have lost a way to share news of a death with the entire community and tell the story of their loved one through the obituary. Online obituaries are important as the home of condolences, but it's only useful if the public knows that the death has occurred,” said Courtney Gould Miller, president of commercial markets at Tribute Technology. “Tribute Spotlights broadcasts the deaths in the community and the event information, reminding the public of the value of commemorating lives lived and increasing attendance at the funeral." Funeral homes and families alike benefit from Tribute Spotlights. For funeral professionals, the service offers a seamless way to enhance their offerings without adding additional work. Each Tribute Spotlight prominently features the funeral home’s branding, reinforcing its role in honoring lives and strengthening its presence in the community. By airing twice daily for up to 10 days, these digital tributes are not just told, but shared far and wide, helping to inform communities of upcoming services and ensuring loved ones are honored with dignity and respect. For families, Tribute Spotlights provide a new and deeply personal way to memorialize those they have lost. Televised tributes allow for a visually compelling and shareable way to tell a loved one’s story. Families receive a lasting digital keepsake that can be revisited and shared, ensuring memories are preserved for future generations. The visibility of these broadcasts also encourages greater community support, increasing attendance at services and allowing more people to come together to celebrate a life well lived. With a simple and stress-free process, families can create a meaningful tribute without the burden of additional planning. “At Chptr, we believe stories should live forever,” said Rehan Choudhry, CEO and founder of Chptr. “This partnership allows families to share their loved one’s memory in a way that transcends time—through television, digital platforms, and the collective memory of their community.” Local television remains a trusted and widely watched source of community information. By featuring these televised tributes, stations can engage viewers with meaningful, locally relevant content while generating advertising opportunities that support their operations. Tribute Spotlights also creates a new revenue stream for local TV stations, providing valuable human-centered content that resonates with their audiences. Tribute Spotlights are now available to funeral homes nationwide. To learn more about offering this service to families, visit https://www.tributetech.com/tribute-spotlights . ### About Tribute Technology Tribute Technology’s mission is to bring the best technology to all funeral homes, to help communities around the world celebrate life, and to pay tribute to loved ones. Over 9,000 end-of-life providers already use Tribute Technology’s software and product offerings, including websites, marketing services, management software, online planning, personalized memorial keepsakes, payment processing, and other solutions. Tribute Technology is focused on innovating to help funeral directors save time on tasks, so they can focus more on connecting with the families who have lost a loved one. The company aims to give funeral directors everything they need to run their business in one place, making their lives easier. About Chptr Chptr is a storytelling platform for the modern age, dedicated to preserving and sharing legacies in ways that transcend traditional memorialization. By transforming memories into beautifully crafted narratives, Chptr helps families and communities honor the past, connect in the present, and ensure stories live on forever. Through broadcast video technology and immersive storytelling, Chptr seamlessly bridges the gap between personal history and public remembrance. Learn more at http://www.chptr.com .
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