SEO Tips to Improve Your Website

March 20, 2024

Unless you’ve been living under a rock for a few years, you’ve probably heard of Search Engine Optimization (SEO). 

Maybe you’ve blown it off because you don’t think it’s important for a funeral home website.  


The goal of SEO is to make it easier for families to find your funeral home when they search for related terms. 


For funeral homes, SEO is essential. You need to appear in local search results when people in your area search for terms like "funeral home near me.” According to our Google-certified search experts, this is one of the most searched phrases.  


If you do not consider SEO, you may be losing calls! Below are a few tips to help you get started.  


  • Pick the Right Keywords 

When choosing the keywords that you believe to be the most effective, you want to pick (and use) keywords that benefit you. Think about what a family without any knowledge about funeral service might search for and go from there.  


Which phrases and words are they using? For example: “Preneed” is a very “inside baseball” term. Families do not search for this because they have no idea what this word means. Think about what they would ask for instead.  


Even better? Ask some members of your community what they would search for. This will give you a better overall understanding. 


  • Run Advertising Campaigns 

Digital advertising is not just about placing ads on websites anymore. That’s where it started, but the advertising industry is far more complex these days. Many firms now run search advertisements in their local markets to appear at the top of the results.  


Here’s where you need to do your homework... do you know if your competitors are running ads? Your first step is to search for “funerals in [fill in city here]” and see what pops up. If you see your competitor at the top above the actual results, you’ll know your answer. 


  • Create Unique Content 

You are the only person in your market who knows exactly what differentiates your firm from your competitors. But does your website highlight these specific features and offerings? For example, if you have done some wonderfully unique services, why not list those examples of what you offer on one of your services pages? If you have it on your website, there’s a much bigger chance that someone who is searching for this type of service will find it — and then reach out to you for more information. 


SEO is a long-term strategy, meaning you need to start as soon as possible if you want to see results. If you don’t know what you’re doing with SEO (and don’t have time to learn it or dedicate time to it), consider hiring someone who does.  


(Psst... At Tribute Technology, we offer SEO optimization through our Marketing Services program. Click here to learn more.) 



July 30, 2026
A year after integrating with Chptr, Tribute Technology customers can now reach a quarter of a billion monthly radio listeners through the same one-click workflow that already powers televised memorial announcements. WAUNAKEE, Wis. — July 30, 2026 — Tribute Technology today announced that its integration with Chptr now extends beyond local television to include radio through Chptr's expanded partnership with iHeartMedia. Already adopted by more than 100 funeral homes, the expanded integration gives funeral homes access to the television and radio audiences most likely to learn about a passing, attend a service, and support grieving families, all through the same one-click obituary workflow. One year ago, Tribute Technology embedded Chptr's broadcast memorial technology directly into its platform, making it possible for funeral homes to transform an obituary into a professionally produced television memorial announcement without leaving the system they already use every day. Today, that same integration includes nationwide radio distribution alongside television, giving funeral homes access to all 210 U.S. television markets and more than 90 percent of U.S. radio stations reaching a quarter of a billion monthly listeners, all without additional software, data entry, or training. More than 100 funeral homes have already enrolled in the new radio service, reflecting the success of Chptr's existing television integration and the continued demand for trusted broadcast memorial announcements. For funeral homes, the value of broadcast isn't simply reach. It's reaching the right audience. Adults 55 and older remain among the most loyal local television viewers, while radio reaches 87% of U.S. adults every week, more than any other single media platform. Together, television and radio continue to be among the nation's most trusted sources of local news and information, making them uniquely effective channels for community memorial announcements. "This is exactly what we look for in a partnership," said J.B. Showalter, Senior Vice President of Partnerships at Chptr. "Tribute Technology already sits inside the daily workflow of thousands of funeral homes. Bringing our production platform, media partnerships, and nationwide television and radio distribution into that same workflow means families get a meaningful new way to share the news of a passing, without asking funeral professionals to change how they already serve families." For families, the expanded integration means memorial announcements can now reach more of the people whose lives were touched through the trusted local media they already know. For funeral homes, it provides another meaningful way to serve families while reinforcing their role as a trusted community resource. "Over the last year, we've seen that families truly value having their loved one's obituary shared on local television," said ​Anthony Harris, Location Manager at Oak Hill Funeral and Cremation Services. "No single place reaches everyone. Some people watch the news. Others hear the local radio station on the way to work. Adding radio gives us another trusted way to help families reach more of the people who would want to know. It's another meaningful service we can provide with every arrangement." The addition of radio builds on a year of successful television distribution through the existing Tribute Technology integration. "Our responsibility is to continually strengthen the platform funeral homes depend on every day," said Craig Greenseid, CEO of Tribute Technology. "When we can bring meaningful new capabilities into that workflow without adding complexity, our customers benefit. Expanding our integration with Chptr is another example of our commitment to helping funeral professionals better serve families through the technology they already trust." The expanded integration is now available to all Tribute Technology customers. Learn more at Tribute Spotlights | TV Obituaries | Tribute Technology .  About Tribute Technology Tribute Technology is a leading provider of software and services for the death care profession, helping funeral homes, cemeteries, crematories, and online publishers better serve families through connected technology. Its integrated platform simplifies operations, strengthens family engagement, and powers one of North America's largest digital obituary networks. More than 9,000 funeral homes rely on Tribute Technology solutions to support the families they serve. About Chptr Founded in 2020 and headquartered in New York, Chptr is building the distribution network for community storytelling. The company's Broadcast, Social, Video, and Slideshows offerings help funeral homes extend the reach of remembrance, connecting families with the communities that knew and cared about their loved ones. By partnering with funeral homes and media organizations, Chptr ensures life's most meaningful stories reach the people who matter most while keeping funeral professionals at the center of the experience.
July 23, 2026
Most funeral homes know they need a marketing strategy, but figuring out where to start is another matter. In this on-demand webinar, Tribute Technology's Lacey Serrago, Marketing Agency Director, breaks down the core building blocks of a clear, actionable marketing plan built for funeral professionals.
June 18, 2026
Stay ahead in funeral service with Tribute Technology's Tech Insider — your source for industry events, marketing strategies, tech tools, and innovations helping funeral homes serve families better.
June 16, 2026
Tribute Technology's Trend ReCON 2026 brought funeral directors together in Nashville for two days of peer learning, real connections, and hands-on sessions.
May 19, 2026
Technology built around care. See how Tribute Technology is helping funeral homes streamline operations, write better obituaries, and extend their reach — without adding work for your staff.
April 16, 2026
Stay up to date on the latest in funeral service technology — from a national Times Square campaign to new software partnerships, a fresh case study, and events you won't want to miss.
April 8, 2026
Tribute Technology partners with Life Celebration to help funeral homes deliver personalized memorial products quickly, with next-day turnaround and streamlined operations.
February 18, 2026
Discover the 10 expectations families have for funeral home websites in 2026—from modern obituaries to mobile design and online tools that build trust.
February 12, 2026
Families are planning funerals online. Learn how Tribute Technology supports NFDA’s Arranger Training to help funeral professionals adapt and serve families better.
February 5, 2026
NFDA announces Tribute Technology as a sponsor of its Arranger Training Program, supporting funeral professionals with modern, family-centered education.
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