Exclusive Q&A on Automated Outreach: Streamline Follow-Ups and Boost Engagement

Automation is changing how businesses of all kinds, including funeral homes, connect with customers and find leads. 

If you’re curious about the impact of automation, join us at MKJ Marketing’s 2025 Winter Summit, happening Feb. 3-5 at the beautiful Westin Riverfront Resort & Spa in Beaver Creek, Colorado. Tribute Technology is a proud sponsor of the event. 

Tribute Technology’s President of Commercial Markets Courtney Gould Miller will be leading a session on automation. She’ll share details about how this technology can enhance your follow-up processes while preserving the personal touch essential for building trust with families. 

Here’s a preview of what Courtney will cover in her session. 

Q: What makes automated outreach so valuable in today’s business environment? 

A: Automated outreach helps businesses stay connected with their leads and customers without requiring constant manual effort. The right tools enable timely, personalized communication that keeps your firm top-of-mind while saving time and resources. It’s about finding the right balance between efficiency and authenticity. 

Q: How does automation help with nurturing leads? 

A: Automation ensures no lead is overlooked. By creating thoughtful communication workflows, you can send the right message at the right time, guiding families through their journey in a meaningful way. From the first contact to a preneed or at-need contract, it’s about fostering relationships at every step. 

Q: Response rates can be a challenge. How can automation improve them? 

A: Automated systems can improve response rates by ensuring follow-ups are consistent and engaging. Using personalized templates tailored to a family's specific interests or needs makes your messages more relevant, encouraging recipients to engage and respond. 

Q: Marketing efforts often require a lot of coordination. How can automation maximize these efforts? 

A: Automation simplifies complex marketing tasks by managing repetitive processes, enabling your team to focus on higher-value work. Tools like lead tracking, audience segmentation, and targeted campaigns help ensure no opportunities are missed, making every effort more effective. 

Q: Some worry that automation might feel impersonal. How do you maintain trust while using these tools? 

A: That concern is valid. That’s why it’s essential to integrate a personal touch. Automation doesn’t replace human connection—it supports it by making thoughtful, consistent communication possible. For instance, you can schedule follow-ups, send condolences on important anniversaries, or check in based on a family's preferences. It’s about using technology to strengthen relationships... not weaken them. 

Q: Why should someone attend your session at the MKJ Summit? 

A: I’ll share practical advice on how to use automation effectively, boost engagement, and achieve better results. Attendees will leave with steps they can use right away to streamline their processes and build stronger connections with leads and customers. 

Join us at the MKJ Marketing Summit to elevate your outreach strategies. You don't want to miss this!