Exclusive Partnership Between Tribute Technology and Spoonful of Comfort

Showcasing Tribute Technology Clients Who Are Making an Impact 

Empowering Up-and-Coming Leaders in the Profession

A New Way We’re Supporting Your Firm

FOR IMMEDIATE RELEASE Nov. 7, 2024

Introducing the Tech-Enabled Funeral Home Awards

LINCOLNSHIRE, IL — November 4, 2024 — Thanks in part to a generous donation match challenge issued by Tribute Technology, the Selected Educational Trust raised more than $40,000 in donations from Selected member firms, individuals, and supporting organizations between August 16 and September 30, 2024. Combined with Tribute Technology’s pledge to match donations dollar for dollar up to $10,000, these gifts brought the donation total to more than $50,000! “We couldn’t be more thrilled with the incredible response to the Gift Match Challenge,” said Courtney Gould Miller, President of Commercial Markets at Tribute Technology. At Tribute Technology, we deeply support this profession’s future, and it’s truly inspiring to see so many people stand alongside us to make a difference. Each donation represents a shared commitment to this cause, and we are genuinely grateful to everyone who joined us in making an impact. Thank you for being part of something so meaningful!” “We are incredibly grateful to Tribute Technology for their generous support,” said Stefanie Favia, Executive Director of the Selected Educational Trust. “This matching challenge not only amplifies the impact of our donors but also reinforces our mission to ensure that independent funeral service professionals have access to vital resources. Together, we are helping to shape the future of our profession.” With these funds, the Selected Educational Trust will continue its important work of empowering funeral service professionals to thrive in their careers and better serve their communities. This includes connecting independent funeral homes with the next generation of the profession and providing scholarships and progressive skill development training for funeral service professionals at all stages of their career. For more information about the Selected Educational Trust, visit www.selectedtrust.org or contact Stefanie Favia at stefanie@selectedtrust.org . ### About the Selected Educational Trust The mission of the Selected Educational Trust ( www.selectedtrust.org ) is to provide the best educational opportunities for the advancement and support of all who work within the independent funeral service profession. To fulfill this mission, the Trust provides programs which offer scholarships to mortuary science students and funeral service professionals, online education through its Institute for Exceptional Funeral Service powered by National Guardian Life Insurance Company (www.funeral-institute.org ) and networking and employment opportunities through its Workforce Development Centers. About Tribute Technology Trib  ute Technology’s mission is to bring the best technology to all funeral homes, to help communities around the world celebrate life, and to pay tribute to loved ones. Over 9,000 end-of-life providers use Tribute Technology’s software and product offerings, including websites, marketing services, management software, and more. Tribute Technology is focused on helping funeral directors save time on tasks, so they can focus more on connecting with families. Our mission is to give funeral directors everything they need to run their business in one place .

Waunakee, Wisconsin – October 25, 2024 – Tribute Technology, the leader in innovative website and software solutions for the funeral profession, announces a leadership transition as part of its continued commitment to drive growth and deliver cutting-edge services. The company’s CEO, Charlie Cole, has mutually agreed with the Board of Directors to step down from his role. Tribute Technology thanks Charlie for his leadership and the significant contributions he made during his tenure. The company will be led by Tribute Technology’s Board of Directors and an Office of the CEO, composed of key executives, including the newly appointed President of Commercial Markets Courtney Gould Miller and Chief Technology Officer Matt Powell, along with the Chief Operating Officer and the Chief Financial Officer. This experienced leadership team will ensure stability and guide Tribute Technology through its next phase of innovation and growth. “During this transition, our leadership team remains focused on executing our technology roadmap and delivering on our strategic priorities,” said Gould Miller. “We are committed to providing exceptional service and support to our clients while continuing to invest in best-in-class technology that positions funeral homes to become digital brands in their communities.” Gould Miller brings a lifetime of experience in the funeral profession, first leading MKJ Marketing as Chief Strategy Officer and then joining Tribute Technology’s Executive Leadership Team in 2022. As Chief Customer & Marketing Officer at Tribute Technology, she has been instrumental in driving the company’s growth, elevating its brand, and developing customer-focused innovations like the award-winning AI Obituary Writer. Now, as President of Commercial Markets, she will lead strategic initiatives to expand the company’s market presence and deliver more of what funeral professionals need to meet the changing demands of consumers. Tribute Technology’s executive team has also announced a significant investment of more than $5 million over the next year to enhance the company’s technology, operations, and customer service. This investment aligns with the company’s mission to deliver thoughtful innovation and support its customers in elevating their businesses. “The customer feedback we received at NFDA, the Selected Independent Funeral Homes Annual Meeting, and our recent MKJ Marketing Summit highlighted the importance of digital transformation in today’s funeral profession,” said Gould Miller. “Our top priority will always be delivering the highest quality service and cutting-edge solutions to our funeral home partners.” Tribute Technology remains dedicated to empowering funeral homes through its innovative solutions and exceptional customer experience, ensuring it remains the operating system of choice for funeral service professionals. For more information, please visit www.tributetech.com . About Tribute Technology Tribute Technology is a leading provider of comprehensive software solutions that help nearly 10,000 funeral homes and deathcare professionals manage their operations, enhance customer experience, and grow their businesses through technology. With a focus on innovation, Tribute Technology empowers its clients to meet the evolving needs of the communities they serve. Tribute Technology was formed by bringing together the best brands in the profession to serve clients, including MKJ Marketing, Frazer Consultants, FrontRunner Professional, Funeral Tech, CFS, Funeral Innovations, and SRS Computing.

LINCOLNSHIRE, IL — October 10, 2024— Selected Independent Funeral Homes Educational Trust is pleased to announce the appointment of two new members to its Board of Trustees. Tiffany Pape Hofer is a first-generation funeral director and owner of Luce, Luze, & Reck Funeral Homes, with four locations in South Dakota. Pape Hofer has been an active supporter of the Trust for more than ten years and was integral in initiating policy changes to the Trust’s Second-Career Scholarship program earlier this year. "I am honored to join the Board of Trustees,” said Pape Hofer. “The Trust's vital work has a profound impact on the future of funeral service, and being a part of this makes me exceptionally proud." Courtney Gould Miller is the Chief Customer Officer at Tribute Technology, focusing on providing high-quality customer experience journeys for funeral directors and families, along with leading the company's sales and marketing teams. Gould Miller is a frequent author and speaker in the deathcare and end-of-life industries. Tribute Technology has shown ongoing support of the Trust, including funding matching gift challenges in 2022 and 2024, helping to raise a combined $72,000. “For me, it's all about giving back to this profession that has given so much to me and countless others,” said Gould Miller. “I'm passionate about helping funeral professionals grow and succeed, and I look forward to working with the Trust to create meaningful learning opportunities that will support our profession for the future.” Trustees serve 3-year terms and work to guide the programming and fundraising efforts of the Trust. “We are honored to welcome Tiffany and Courtney to our Board of Trustees during this pivotal moment for our organization,” said Stefanie Favia, the Trust’s Executive Director. “Their diverse expertise and innovative insights will be invaluable as we advance our mission of promoting lifelong learning in independent funeral service and navigate the challenges ahead.” For more information about the Selected Educational Trust, visit www.selectedtrust.org or contact Stefanie Favia at stefanie@selectedtrust.org .  ### About the Selected Educational Trust The mission of the Selected Educational Trust ( www.selectedtrust.org ) is to provide the best educational opportunities for the advancement and support of all who work within the independent funeral service profession. To fulfill this mission, the Trust provides programs which offer scholarships to mortuary science students and funeral service professionals, online education through its Institute for Exceptional Funeral Service powered by National Guardian Life Insurance Company ( www.funeral-institute.org ) and networking and employment opportunities through its Workforce Development Centers.

Q&A with Our Chief Technology Officer Matt Powell