A Way to Honor Loved Ones AND the Planet with One Gift

LINCOLNSHIRE, IL — August 23, 2024 — Tribute Technology has issued a matching gift challenge to donors to the Selected Educational Trust. Now through September 30, Tribute Technology will match dollar-for-dollar all gifts made to the Trust up to a total of $10,000. "Our donors know that the Trust is making a real impact by funding scholarships, job placement tools, and education that provide a path to greatness for the next generation of the funeral service profession. This matching gift opportunity allows donors to double their gift’s impact,” said Stefanie Favia, Executive Director of the Trust. “We are deeply grateful to Tribute Technology for demonstrating their longstanding faith in the mission of the Trust and making this opportunity possible.” “Giving back to the funeral service community is something that truly matters to us at Tribute Technology. We have a deep understanding of the challenges and dedication required in this profession because we talk with funeral directors every day,” said Courtney Gould Miller, Chief Customer Officer at Tribute Technology. “Supporting the Selected Educational Trust is our way of helping to pave the way for the future leaders of our profession. It’s more than just a donation; it’s an investment in the people who will be caring for families in the years to come.” Donations to the Trust help support a suite of scholarships, workforce development tools and events, and educational courses for the advancement of all who work within the independent funeral service profession. All donations made now through September 30 are eligible for matching, including contributions by mail (Selected Educational Trust, One Overlook Point, Suite 530, Lincolnshire, IL 60069) or online at www.selectedtrust.org/give-now. For more information about the Selected Educational Trust, visit www.selectedtrust.org or contact Stefanie Favia at stefanie@selectedtrust.org . ### About the Selected Educational Trust The mission of the Selected Educational Trust ( www.selectedtrust.org ) is to provide the best educational opportunities for the advancement and support of all who work within the independent funeral service profession. To fulfill this mission, the Trust provides programs which offer scholarships to mortuary science students and funeral service professionals, online education through its Institute for Exceptional Funeral Service powered by National Guardian Life Insurance Company ( www.funeral-institute.org ) and networking and employment opportunities through its Workforce Development Centers . About Tribute Technology Tribute Technology’s mission is to bring the best technology to all funeral homes, to help communities around the world celebrate life, and to pay tribute to loved ones. Over 9,000 end-of-life providers use Tribute Technology’s software and product offerings, including websites, marketing services, management software, and more. Tribute Technology is focused on helping funeral directors save time on tasks, so they can focus more on connecting with families. Our mission is to give funeral directors everything they need to run their business in one place.

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With staffing shortages becoming a critical issue for funeral homes, attracting and retaining Gen Z is more important than ever. Born between the mid-1990s and early 2010s, this dynamic group values flexibility, innovation, environmentalism, and work-life balance just as much as pay and job security. A recent Newsweek article, “ Gen Z Woman Shares Why She Became a Mortician in Her Early 20s ,” featuring 22-year-old TikTok sensation Miranda Mythen (@mimithemortician) reveals her motivation for joining the funeral services field: “I learned about natural burials and conservation cemeteries in high school and realized there were ways to give back to the environment even in death. This piqued my interest, as I’ve always been into sustainable living.” Here are some ways you can attract Gen Z talent: 1. Promote Flexibility 75% of Gen Z workers prioritize workplace flexibility above all other benefits. 2. Offer Growth Opportunities This generation craves continual learning and career advancement. Highlight your training programs and pathways for promotion. 3. Showcase Digital Prowess Gen Z is tech-savvy and expects a robust digital work environment. Make sure your tech offerings are up-to-date and appealing. Want more insights on attracting young talent? Tribute Technology is a proud sponsor of the MKJ Summit on October 14-15 in Palm Beach, FL, where experts will discuss strategies to recruit Gen Z staff (and hold on to them) ... along with many other topics to address your firm’s most pressing issues. Learn more about the MKJ Summit here.