In the News

FOR IMMEDIATE RELEASE May 15, 2025 Contact for Further Information: Tribute Technology 315 Raemisch Rd., Ste G Waunakee, WI 53597 press@tributetech.com Tribute Technology Expands Executive Team to Accelerate Innovation and Growth WAUNAKEE, WI — Tribute Technology, the leading provider of software and marketing solutions for funeral homes, cemeteries, and cremation businesses across North America, has announced the appointment of Craig Greenseid as Chief Executive Officer. This strategic move further strengthens the company’s leadership bench as it enters its next phase of growth, platform innovation, and customer experience enhancement. Greenseid is a seasoned executive with more than two decades of experience driving transformation and customer-centric strategies across the technology landscape. Most recently, he served as a Managing Director and Operating Executive within The Carlyle Group’s private equity portfolio where he focused tech companies on how they scale and operate effectively — experience that aligns with meeting the needs of Tribute Technology's clients and the families they serve. Greenseid has been a Tribute Technology board member for more than two years, deeply involved in shaping the company’s strategic priorities and roadmap investments. His expanded role ensures continuity in execution and clear alignment for the company’s vision for the future. “It is an honor to join Tribute Technology as its CEO,” said Greenseid. “I am excited to lead this innovative company and continue working alongside the talented team to further its mission of delivering unparalleled solutions to the funeral and life celebration profession. Together, we will build on Tribute Technology’s strong foundation, serving our funeral home customers and the families they support in their communities.” Prior to joining Tribute Technology, Greenseid held senior leadership roles at companies such as Blackboard and PowerSchool — where he served as Chief Revenue Officer and led a go-to-market organization that significantly expanded the company’s reach in the K-12 education technology space, an area he remains passionate about as the husband to a veteran teacher with 23 years of experience. His appointment formalizes his transition from board advisor to operational leader, joining Courtney Gould Miller, President of Commercial Markets, and Matt Powell, Chief Technology Officer, who have been with Tribute Technology for a combined six years. Together they will drive Tribute Technology’s long-term strategic success. “Craig has been an excellent partner to the Tribute Technology team while advising for Carlyle,” said Gould Miller. “His leadership, insight, and strategic perspective have been invaluable as a board member for the past two years. Having him step into the CEO role to lead the team through the next phase of innovation is ideal for our thousands of customers and our 450 employees.” Over the past year, Tribute Technology has broadened its leadership team by appointing a new Chief Financial Officer, Anthony Cali, and Chief Operating Officer, Joshua Gibbs, which has reinforced the company’s commitment to stability and future innovation. The entire leadership team, combined with Greenseid’s operating expertise and passion for customer-centric products and service, positions Tribute to best provide value to the clients we serve with increased purpose and confidence. As part of its ongoing investment in innovation, Tribute Technology also announced the launch of a completely reimagined obituary experience, now available across all Tribute Technology platforms. This enhanced offering is a testament to the company’s dedication to technology that centers the needs of grieving families while equipping funeral professionals with modern, meaningful tools. With a strong financial foundation, Tribute Technology is committed to reinvesting in its platform, its people, and its partnerships—with a clear focus on helping funeral professionals thrive in a digital-first world. About Tribute Technology Tribute Technology is the leading provider of software and marketing solutions for funeral homes, cemeteries, and cremation businesses across North America. Trusted by thousands of firms, Tribute Technology’s suite of tools supports funeral professionals in serving families with compassion, efficiency, and modern digital experiences. Media Contact: Heather Mierzejewski Vice President of Marketing, Tribute Technology heather.mierzejewski@tributetech.com

FOR IMMEDIATE RELEASE Heritage Family Partners with Tribute Technology to Enhance Digital Growth and Succession Success May 13, 2025 – Heritage Family, a premier succession planning company that helps funeral home owners navigate ownership transitions, is excited to announce a new strategic partnership with Tribute Technology, the leader in websites and digital solutions for the funeral profession. As the first step in this collaboration, all 66 websites for Heritage Family locations have been moved to the Tribute Technology platform, providing enhanced digital solutions for funeral homes across the network. With this transition, each Heritage Family location now benefits from Tribute Technology’s modern, mobile-responsive website designs, integrated tools, and an improved user experience, enabling funeral homes to better serve families and connect with their communities. “We are thrilled to begin this partnership with Tribute Technology to help empower the firms we support with the best technology available to serve families,” said Lindsey Granson, Executive Operations, Sales & Marketing Leader at Heritage Family. “The designs Tribute offered us help to set us apart in the market, and the onboarding and training of our field team was seamless. Our firms have already seen increases in SEO and revenue from the websites launched on the Tribute platform.” Courtney Gould Miller, President, Commercial Markets at Tribute Technology, added, “We’re honored to be the digital foundation for Heritage Family and the incredible firms they support. This partnership is about more than just websites — it’s about helping local funeral homes thrive and grow, giving them the tools they need to stay connected and lead as digital brands in their communities.” Looking ahead, Heritage Family will also transition to Tribute Management Software. This all-in-one platform will streamline funeral home operations by combining case management, collaboration tools, document handling, and reporting, all while integrating seamlessly with other Tribute Technology services. This strategic partnership marks a significant step forward in supporting Heritage Family’s mission to ensure funeral homes continue to succeed through thoughtful succession planning, digital innovation, and exceptional service. About Heritage Family: Heritage Family offers a succession planning alternative backed by more than 80 years of experience acquiring and supporting service-minded funeral homes. Heritage is committed to honoring the traditions, staff, and values each firm brings, while continuing the legacy its owners have built in their communities. About Tribute Technology: Tribute Technology is dedicated to empowering funeral professionals with best-in-class technology solutions. Serving over 9,000 end-of-life providers worldwide, Tribute Technology’s innovative software and services—including website platforms, marketing solutions, management software, online planning, memorial keepsakes, and payment processing—help funeral professionals save time and focus on supporting families. Learn more at www.tributetech.com . For more information contact: Tribute Technology 315 Raemisch Rd., Ste G Waunakee, WI 53597 press@tributetech.com ###

Anthem Partners, a leading operator of funeral homes and cemeteries throughout North America, is excited to announce the company has recently developed a strategic partnership with Tribute Technology, a leader in digital solutions for the funeral profession. As the first step in this partnership, all websites for the Anthem Partners’ locations have been updated and moved to the Tribute Technology platform.

FOR IMMEDIATE RELEASE April 8, 2025 Contact for Further Information: Tribute Technology 315 Raemisch Rd., Ste G Waunakee, WI 53597 press@tributetech.com Tribute Technology Presents Trend ReCON 2025: A ReCONference for the Future of Funeral Service WAUNAKEE, WI — Tribute Technology is proud to announce Trend ReCON 2025, an exclusive two-day event designed to help funeral professionals navigate the evolving landscape of funeral service. The event will take place June 2-3, 2025, at The Joseph in Nashville, Tennessee. As the funeral profession undergoes rapid transformation, Trend ReCON 2025 will equip funeral home owners and directors with cutting-edge insights and strategies to stay competitive. Attendees will hear from top industry experts, gain practical business solutions, and explore innovative approaches to service excellence. The conference will cover key topics, including strategies for funeral homes to remain competitive and profitable, shifts in funeral service ownership, and the role of social media and email marketing in business growth. It will also highlight top innovators in the profession with the Tech-Enabled Funeral Home Awards, explore how funeral homes can cater to both discount and premium clientele, and provide insights on flexible financing solutions for families. Trend ReCON 2025 will feature an impressive lineup of speakers, including Courtney Gould Miller, President of Commercial Markets at Tribute Technology; Matt Powell, Chief Technology Officer at Tribute Technology; Glenn Gould, Founder of MKJ Marketing; Erick Goss, CEO and Co-founder of Minno; Brian Givnish, Director of Training and Development at Life Celebrations Inc.; and Rob Justen, Owner of Justen Funeral Home. The event will be held at The Joseph, a luxury hotel recognized as one of Nashville’s premier accommodations within the Marriott collection. Early bird registration is available for $595 until April 21, 2025, after which the regular price will be $795. Registration is now open at www.tributetech.com/trend-recon-2025 . Attendees can take advantage of an exclusive group hotel rate for the event, with assistance available for extended stays beyond the conference dates. For accommodation inquiries, contact Terri Schmoldt at terri.schmoldt@tributetech.com or Olivia Moores at olivia.moores@tributetech.com . Trend ReCON 2025 will offer attendees valuable learning opportunities, networking with industry peers, and an immersive Nashville experience featuring legendary music, world-class dining, and engaging discussions about the future of funeral service. Don’t just keep up with change—lead it. Register today and be part of the conversations shaping the future of the profession. Visit www.tributetech.com/trend-recon-2025 to learn more. ### About Tribute Technology Tribute Technology is dedicated to empowering funeral professionals with best-in-class technology solutions. Serving over 9,000 end-of-life providers worldwide, Tribute Technology’s innovative software and services—including website platforms, marketing solutions, management software, online planning, memorial keepsakes, and payment processing—help funeral professionals save time and focus on supporting families. For more information, visit www.tributetech.com .

FOR IMMEDIATE RELEASE Feb. 11, 2025 Contact For Further Information: Tribute Technology 315 Raemisch Rd., Ste G Waunakee, WI, 53597 press@tributetech.com Tribute Technology and Chptr Partner to Launch Tribute Spotlights: A New Way to Honor Loved Ones Through Local TV Stations WAUNAKEE, WI — Tribute Technology, a leader in digital solutions for the funeral profession, has partnered with Chptr, a next-generation storytelling platform, to launch Tribute Spotlights, a first-of-its-kind service that allows families to honor their loved ones through local television broadcasts in over 200 markets. By expanding memorialization beyond traditional formats, this exclusive partnership provides a meaningful and far-reaching way to celebrate life, reinforcing the role of funeral homes as trusted partners in remembrance. "We are always searching for new and innovative ways for families to share news of a death with the community and tell the story of their loved one through the obituary. Online obituaries are important as the home of condolences, and making sure we are reaching as many people as possible in service of our families is important ,” said Courtney Gould Miller, president of commercial markets at Tribute Technology. “Tribute Spotlights broadcasts the deaths in the community and the event information, reminding the public of the value of commemorating lives lived and increasing attendance at the funeral." Funeral homes and families alike benefit from Tribute Spotlights. For funeral professionals, the service offers a seamless way to enhance their offerings without adding additional work. Each Tribute Spotlight prominently features the funeral home’s branding, reinforcing its role in honoring lives and strengthening its presence in the community. By airing twice daily for up to 10 days, these digital tributes are not just told, but shared far and wide, helping to inform communities of upcoming services and ensuring loved ones are honored with dignity and respect. For families, Tribute Spotlights provide a new and deeply personal way to memorialize those they have lost. Televised tributes allow for a visually compelling and shareable way to tell a loved one’s story. Families receive a lasting digital keepsake that can be revisited and shared, ensuring memories are preserved for future generations. The visibility of these broadcasts also encourages greater community support, increasing attendance at services and allowing more people to come together to celebrate a life well lived. With a simple and stress-free process, families can create a meaningful tribute without the burden of additional planning. “At Chptr, we believe stories should live forever,” said Rehan Choudhry, CEO and founder of Chptr. “This partnership allows families to share their loved one’s memory in a way that transcends time—through television, digital platforms, and the collective memory of their community.” Local television remains a trusted and widely watched source of community information. By featuring these televised tributes, stations can engage viewers with meaningful, locally relevant content while generating advertising opportunities that support their operations. Tribute Spotlights also creates a new revenue stream for local TV stations, providing valuable human-centered content that resonates with their audiences. Tribute Spotlights are now available to funeral homes nationwide. To learn more about offering this service to families, visit https://www.tributetech.com/tribute-spotlights . ### About Tribute Technology Tribute Technology’s mission is to bring the best technology to all funeral homes, to help communities around the world celebrate life, and to pay tribute to loved ones. Over 9,000 end-of-life providers already use Tribute Technology’s software and product offerings, including websites, marketing services, management software, online planning, personalized memorial keepsakes, payment processing, and other solutions. Tribute Technology is focused on innovating to help funeral directors save time on tasks, so they can focus more on connecting with the families who have lost a loved one. The company aims to give funeral directors everything they need to run their business in one place, making their lives easier. About Chptr Chptr is a storytelling platform for the modern age, dedicated to preserving and sharing legacies in ways that transcend traditional memorialization. By transforming memories into beautifully crafted narratives, Chptr helps families and communities honor the past, connect in the present, and ensure stories live on forever. Through broadcast video technology and immersive storytelling, Chptr seamlessly bridges the gap between personal history and public remembrance. Learn more at http://www.chptr.com .

FOR IMMEDIATE RELEASE - JAN. 6, 2025 Contact For Further Information: Tribute Technology 315 Raemisch Rd., Ste G Waunakee, WI, 53597 press@tributetech.com Revolutionize Your Approach to Leadership and Growth at MKJ Marketing’s 2025 Winter Summit WAUNAKEE, WI — Tribute Technology and MKJ Marketing are proud to co-sponsor the 2025 Winter Summit, a premier event for funeral professionals seeking cutting-edge strategies to grow their businesses and elevate their leadership. This exclusive event will be held Feb. 3-5, 2025 , at the luxurious Westin Riverfront Resort & Spa in Beaver Creek, Colorado . With a shared commitment to innovation and professional growth, Tribute Technology and MKJ Marketing have designed this event to deliver actionable insights, impactful networking, and an unparalleled experience in a breathtaking alpine setting. Featured speaker Richard J. Bryan , a renowned Leadership Keynote Speaker, Business Growth Strategist, and Succession Planning Expert, will share proven strategies to manage leadership transitions, prepare successors, and preserve a lasting legacy. His expertise, drawn from decades of real-world experience, will inspire attendees to reimagine the future of their businesses. Additional sessions will address today’s most relevant topics, including: Automated Outreach: Streamline Follow-Ups and Boost Engagement Profit-Driven Pricing: Crafting Packages That Captivate and Convert Reading the Economic Indicators: Making Acquisitions and Preparing for Sale Harnessing AI for Content: Achieve Efficiency While Preserving the Human Touch Staying Ahead in Social Media: Trends to Drive Engagement Effective Payment Conversations: Proven Ways to Talk to Families About Costs Preneed Trends 2025: Innovative Strategies Driving Sales and Building Trust The Westin Riverfront Resort & Spa provides the perfect mix of luxury and adventure. Located at the base of Beaver Creek Mountain, the resort offers elegant accommodations, a world-class spa, and outdoor activities like skiing and snowmobiling. Whether you’re attending for professional growth or bringing the whole family for a winter getaway, this venue offers something for everyone. Sponsors of the Winter Summit include ASD, OneRoom, Cremation Recycling, Elevia, Legacy Touch, Homesteaders Life Company, C&J Financial, and Treasured Memories. Attendees can take advantage of an exclusive group rate available only for this event. Rooms are filling up fast, so secure your accommodations today by calling 888-655-1566. Don’t miss this opportunity to learn from industry leaders, build connections, and transform your business. Visit www.mkjmarketing.com/beaver-creek-2025 for more information. ### About Tribute Technology: Tribute Technology’s mission is to bring the best technology to all funeral homes, to help communities around the world celebrate life, and to pay tribute to loved ones. Over 9,000 end-of-life providers already use Tribute Technology’s software and product offerings, including websites, marketing services, management software, online planning, personalized memorial keepsakes, payment processing, and other solutions. Tribute Technology is focused on innovating to help funeral directors save time on tasks, so they can focus more on connecting with the families who have lost a loved one. The company’s goal is to give funeral directors everything they need to run their business in one place, making their lives easier.

FOR IMMEDIATE RELEASE Nov. 7, 2024

LINCOLNSHIRE, IL — November 4, 2024 — Thanks in part to a generous donation match challenge issued by Tribute Technology, the Selected Educational Trust raised more than $40,000 in donations from Selected member firms, individuals, and supporting organizations between August 16 and September 30, 2024. Combined with Tribute Technology’s pledge to match donations dollar for dollar up to $10,000, these gifts brought the donation total to more than $50,000! “We couldn’t be more thrilled with the incredible response to the Gift Match Challenge,” said Courtney Gould Miller, President of Commercial Markets at Tribute Technology. At Tribute Technology, we deeply support this profession’s future, and it’s truly inspiring to see so many people stand alongside us to make a difference. Each donation represents a shared commitment to this cause, and we are genuinely grateful to everyone who joined us in making an impact. Thank you for being part of something so meaningful!” “We are incredibly grateful to Tribute Technology for their generous support,” said Stefanie Favia, Executive Director of the Selected Educational Trust. “This matching challenge not only amplifies the impact of our donors but also reinforces our mission to ensure that independent funeral service professionals have access to vital resources. Together, we are helping to shape the future of our profession.” With these funds, the Selected Educational Trust will continue its important work of empowering funeral service professionals to thrive in their careers and better serve their communities. This includes connecting independent funeral homes with the next generation of the profession and providing scholarships and progressive skill development training for funeral service professionals at all stages of their career. For more information about the Selected Educational Trust, visit www.selectedtrust.org or contact Stefanie Favia at stefanie@selectedtrust.org . ### About the Selected Educational Trust The mission of the Selected Educational Trust ( www.selectedtrust.org ) is to provide the best educational opportunities for the advancement and support of all who work within the independent funeral service profession. To fulfill this mission, the Trust provides programs which offer scholarships to mortuary science students and funeral service professionals, online education through its Institute for Exceptional Funeral Service powered by National Guardian Life Insurance Company (www.funeral-institute.org ) and networking and employment opportunities through its Workforce Development Centers. About Tribute Technology Trib  ute Technology’s mission is to bring the best technology to all funeral homes, to help communities around the world celebrate life, and to pay tribute to loved ones. Over 9,000 end-of-life providers use Tribute Technology’s software and product offerings, including websites, marketing services, management software, and more. Tribute Technology is focused on helping funeral directors save time on tasks, so they can focus more on connecting with families. Our mission is to give funeral directors everything they need to run their business in one place .

Waunakee, Wisconsin – October 25, 2024 – Tribute Technology, the leader in innovative website and software solutions for the funeral profession, announces a leadership transition as part of its continued commitment to drive growth and deliver cutting-edge services. The company’s CEO, Charlie Cole, has mutually agreed with the Board of Directors to step down from his role. Tribute Technology thanks Charlie for his leadership and the significant contributions he made during his tenure. The company will be led by Tribute Technology’s Board of Directors and an Office of the CEO, composed of key executives, including the newly appointed President of Commercial Markets Courtney Gould Miller and Chief Technology Officer Matt Powell, along with the Chief Operating Officer and the Chief Financial Officer. This experienced leadership team will ensure stability and guide Tribute Technology through its next phase of innovation and growth. “During this transition, our leadership team remains focused on executing our technology roadmap and delivering on our strategic priorities,” said Gould Miller. “We are committed to providing exceptional service and support to our clients while continuing to invest in best-in-class technology that positions funeral homes to become digital brands in their communities.” Gould Miller brings a lifetime of experience in the funeral profession, first leading MKJ Marketing as Chief Strategy Officer and then joining Tribute Technology’s Executive Leadership Team in 2022. As Chief Customer & Marketing Officer at Tribute Technology, she has been instrumental in driving the company’s growth, elevating its brand, and developing customer-focused innovations like the award-winning AI Obituary Writer. Now, as President of Commercial Markets, she will lead strategic initiatives to expand the company’s market presence and deliver more of what funeral professionals need to meet the changing demands of consumers. Tribute Technology’s executive team has also announced a significant investment of more than $5 million over the next year to enhance the company’s technology, operations, and customer service. This investment aligns with the company’s mission to deliver thoughtful innovation and support its customers in elevating their businesses. “The customer feedback we received at NFDA, the Selected Independent Funeral Homes Annual Meeting, and our recent MKJ Marketing Summit highlighted the importance of digital transformation in today’s funeral profession,” said Gould Miller. “Our top priority will always be delivering the highest quality service and cutting-edge solutions to our funeral home partners.” Tribute Technology remains dedicated to empowering funeral homes through its innovative solutions and exceptional customer experience, ensuring it remains the operating system of choice for funeral service professionals. For more information, please visit www.tributetech.com . About Tribute Technology Tribute Technology is a leading provider of comprehensive software solutions that help nearly 10,000 funeral homes and deathcare professionals manage their operations, enhance customer experience, and grow their businesses through technology. With a focus on innovation, Tribute Technology empowers its clients to meet the evolving needs of the communities they serve. Tribute Technology was formed by bringing together the best brands in the profession to serve clients, including MKJ Marketing, Frazer Consultants, FrontRunner Professional, Funeral Tech, CFS, Funeral Innovations, and SRS Computing.