FOR IMMEDIATE RELEASE May 15, 2025 Contact for Further Information: Tribute Technology 315 Raemisch Rd., Ste G Waunakee, WI 53597 press@tributetech.com Tribute Technology Expands Executive Team to Accelerate Innovation and Growth WAUNAKEE, WI — Tribute Technology, the leading provider of software and marketing solutions for funeral homes, cemeteries, and cremation businesses across North America, has announced the appointment of Craig Greenseid as Chief Executive Officer. This strategic move further strengthens the company’s leadership bench as it enters its next phase of growth, platform innovation, and customer experience enhancement. Greenseid is a seasoned executive with more than two decades of experience driving transformation and customer-centric strategies across the technology landscape. Most recently, he served as a Managing Director and Operating Executive within The Carlyle Group’s private equity portfolio where he focused tech companies on how they scale and operate effectively — experience that aligns with meeting the needs of Tribute Technology's clients and the families they serve. Greenseid has been a Tribute Technology board member for more than two years, deeply involved in shaping the company’s strategic priorities and roadmap investments. His expanded role ensures continuity in execution and clear alignment for the company’s vision for the future. “It is an honor to join Tribute Technology as its CEO,” said Greenseid. “I am excited to lead this innovative company and continue working alongside the talented team to further its mission of delivering unparalleled solutions to the funeral and life celebration profession. Together, we will build on Tribute Technology’s strong foundation, serving our funeral home customers and the families they support in their communities.” Prior to joining Tribute Technology, Greenseid held senior leadership roles at companies such as Blackboard and PowerSchool — where he served as Chief Revenue Officer and led a go-to-market organization that significantly expanded the company’s reach in the K-12 education technology space, an area he remains passionate about as the husband to a veteran teacher with 23 years of experience. His appointment formalizes his transition from board advisor to operational leader, joining Courtney Gould Miller, President of Commercial Markets, and Matt Powell, Chief Technology Officer, who have been with Tribute Technology for a combined six years. Together they will drive Tribute Technology’s long-term strategic success. “Craig has been an excellent partner to the Tribute Technology team while advising for Carlyle,” said Gould Miller. “His leadership, insight, and strategic perspective have been invaluable as a board member for the past two years. Having him step into the CEO role to lead the team through the next phase of innovation is ideal for our thousands of customers and our 450 employees.” Over the past year, Tribute Technology has broadened its leadership team by appointing a new Chief Financial Officer, Anthony Cali, and Chief Operating Officer, Joshua Gibbs, which has reinforced the company’s commitment to stability and future innovation. The entire leadership team, combined with Greenseid’s operating expertise and passion for customer-centric products and service, positions Tribute to best provide value to the clients we serve with increased purpose and confidence. As part of its ongoing investment in innovation, Tribute Technology also announced the launch of a completely reimagined obituary experience, now available across all Tribute Technology platforms. This enhanced offering is a testament to the company’s dedication to technology that centers the needs of grieving families while equipping funeral professionals with modern, meaningful tools. With a strong financial foundation, Tribute Technology is committed to reinvesting in its platform, its people, and its partnerships—with a clear focus on helping funeral professionals thrive in a digital-first world. About Tribute Technology Tribute Technology is the leading provider of software and marketing solutions for funeral homes, cemeteries, and cremation businesses across North America. Trusted by thousands of firms, Tribute Technology’s suite of tools supports funeral professionals in serving families with compassion, efficiency, and modern digital experiences. Media Contact: Heather Mierzejewski Vice President of Marketing, Tribute Technology heather.mierzejewski@tributetech.com

All your case details, schedules, and tasks in one simple place

New report explores global funeral customs and consumer preferences 

FOR IMMEDIATE RELEASE Heritage Family Partners with Tribute Technology to Enhance Digital Growth and Succession Success May 13, 2025 – Heritage Family, a premier succession planning company that helps funeral home owners navigate ownership transitions, is excited to announce a new strategic partnership with Tribute Technology, the leader in websites and digital solutions for the funeral profession. As the first step in this collaboration, all 66 websites for Heritage Family locations have been moved to the Tribute Technology platform, providing enhanced digital solutions for funeral homes across the network. With this transition, each Heritage Family location now benefits from Tribute Technology’s modern, mobile-responsive website designs, integrated tools, and an improved user experience, enabling funeral homes to better serve families and connect with their communities. “We are thrilled to begin this partnership with Tribute Technology to help empower the firms we support with the best technology available to serve families,” said Lindsey Granson, Executive Operations, Sales & Marketing Leader at Heritage Family. “The designs Tribute offered us help to set us apart in the market, and the onboarding and training of our field team was seamless. Our firms have already seen increases in SEO and revenue from the websites launched on the Tribute platform.” Courtney Gould Miller, President, Commercial Markets at Tribute Technology, added, “We’re honored to be the digital foundation for Heritage Family and the incredible firms they support. This partnership is about more than just websites — it’s about helping local funeral homes thrive and grow, giving them the tools they need to stay connected and lead as digital brands in their communities.” Looking ahead, Heritage Family will also transition to Tribute Management Software. This all-in-one platform will streamline funeral home operations by combining case management, collaboration tools, document handling, and reporting, all while integrating seamlessly with other Tribute Technology services. This strategic partnership marks a significant step forward in supporting Heritage Family’s mission to ensure funeral homes continue to succeed through thoughtful succession planning, digital innovation, and exceptional service. About Heritage Family: Heritage Family offers a succession planning alternative backed by more than 80 years of experience acquiring and supporting service-minded funeral homes. Heritage is committed to honoring the traditions, staff, and values each firm brings, while continuing the legacy its owners have built in their communities. About Tribute Technology: Tribute Technology is dedicated to empowering funeral professionals with best-in-class technology solutions. Serving over 9,000 end-of-life providers worldwide, Tribute Technology’s innovative software and services—including website platforms, marketing solutions, management software, online planning, memorial keepsakes, and payment processing—help funeral professionals save time and focus on supporting families. Learn more at www.tributetech.com . For more information contact: Tribute Technology 315 Raemisch Rd., Ste G Waunakee, WI 53597 press@tributetech.com ###

Funeral directors are expected to be calm, composed, and endlessly compassionate — but carrying others through their darkest moments comes at a steep personal cost. Behind the professionalism lies a growing mental health crisis in funeral service that can no longer be overlooked. Data That Demands Attention 50% of U.S. funeral directors showed signs of PTSD during the pandemic — three times higher than the general population (AIJR). In Canada, 1 in 3 reported symptoms of anxiety and depression (PMC). 61% of U.S. funeral professionals rated their recent mental health as poor (PubMed). These aren’t just numbers — they represent real people quietly breaking under the weight of constant emotional strain. What’s Fueling the Crisis? Emotional Labor: Continuously supporting grieving families while suppressing personal emotions leads to emotional exhaustion. Long, Unpredictable Hours: On-call nights, weekends, and holidays plus disrupted sleep wear down resilience over time. Isolation: Even while working with people, many professionals feel alone. 7 Ways to Support Mental Health in Funeral Service 1. Acknowledge the Emotional Toll Compassion fatigue is a very real consequence of this work. Recognizing its impact is the first step toward protecting mental health. 2. Set Healthy Emotional Boundaries It's easy to internalize the grief of others. Techniques like post-service debriefing or symbolic rituals — stepping outside, washing hands — can create emotional separation and help prevent overload. 3. Create a Culture of Support A supportive workplace doesn’t require grand gestures. Casual conversations, shared hobbies, laughter, and small acts of kindness — like stepping in for an overwhelmed colleague or having a therapy dog in the office — all build emotional safety and community. 4. Encourage Time Off and Rest Regular breaks are essential. Without time away, the risk of physical and emotional burnout increases. Rest isn't a luxury — it's a necessity for long-term sustainability. 5. Promote Access to Mental Health Resources Funeral directors deserve care, too. Make counseling, therapy apps, and Employee Assistance Programs visible, accessible, and stigma-free. 6. Recognize the Signs of Burnout Early Fatigue, irritability, detachment, or dread are warning signs. Spotting and addressing them early helps prevent long-term damage. 7. Provide Grief and Trauma Training Education around grief responses and trauma helps funeral professionals support others without becoming emotionally overwhelmed themselves. Trauma-informed care and compassion fatigue training should be standard practice. Moving Forward: Carry the Carriers One funeral director put it simply: If you never take breaks, eventually your body breaks down and forces you to. Mental health support isn’t optional — it’s vital. Let’s make space for the healing of those who spend their lives helping others heal.